Saturday, May 21, 2016

Lenovo will drop the Moto X brand

Lenovo will drop the Moto X brand and reintroduce it as the Moto Z, a recent leak suggests. The new Moto Z Play and the Moto Z Pure smartphones are expected to be announced at the Lenovo Tech World trade show on June 9.







Are the two rumored Moto X devices actually Moto Z handsets? / © @evleaks
The leak arrives via Evan Blass, who also recently speculated that the devices would feature a modular design. The decision to rebrand the Moto X, and not the fourth-generation Moto G range, suggests that the Moto X series may not be as successful as Lenovo would like.
Lenovo’s adoption of the Moto Z moniker could also affect Verizon-branded Moto devices. Blass wrote that successors to the Droid Turbo 2 and Droid Maxx 2 may instead have "Droid Edition" naming, such as the Moto Z Play Droid Edition and Moto Z Style Droid Edition.

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